A Cautionary Tale of a Life Lived with the Minimum of Rational Discretion

Thursday, December 05, 2002

REPEAT after me:

U R E A B A
U R E A B A
U R E A B A
U R E A B A
U R E A B A
U R E A B A
U R E A B A
U R E A B A
U R E A B A


yo-U a-R-e the E-nd A-ll B-e A-ll

...hey a little positive affirmation is as good as a slap and a tickle, any day of the week in my book...

Tuesday, December 03, 2002

Why do people fall for this fucking chain mail crap ?


> >Dear Friends,
> >Please do not take this for a junk letter. Bill Gates is sharing
> >his fortune. If you ignore this you will repent later. Microsoft
> >and AOL are now the largest Internet companies and in an
> >effort to make sure that Internet Explorer remains the most
> >widely used program, Microsoft and AOL are running an
> >e-mail beta test.
> >
> >When you forward this e-mail to friends,
> >Microsoft can and will track it (if you are a Microsoft
> >Windows user) for a two week time period. For every
> >person that you forward this e-mail to, Microsoft will
> >pay you $245.00, for every person that you sent it to that
> >forwards it on, Microsoft will pay you $243.00 and for
> >every third person that receives it, you will be paid
> >$241.00. Within two weeks, Microsoft will contact you
> >for your address and then send you a cheque.
> >
> >Regards.
> >
> >Charles S. Bailey
> >General Manager Field Operations
> >1/800-842-2332 Ext. 1085 or
> >904/245-1085 or RNX 292-1085
> >Charles_Bailey@csx.com


Sure - sure they will, their also offering free head - aren't they ?

A couple of hints.

"Bill Gates is sharing his fortune" - Do I have to even speak these words out loud.

"If you ignore this you will repent later" - WOW, shit - a little heavy handed, but he could have said "Do THIS OR DIE !" - at least thats what I wrote on my Christmas party invites.

Internet Explorer is not a program - it's a "browser". And it actually comes in versions...and SOME people think it's COOL that their still using Ver. 4.0 - sicko bastards.

Microsoft is not (ask Netscape - remember them?) an "internet company" - but now their trying for some of the share. They and AOL don't even play well together and considering AOL is going down the tube (MS even offers a "true switch" service to help AOL users LEAVE AOL) and Microsoft is heavily advertising their "new and improved" MSN 8 (i.e. - Lets grab some fucking market share!)

What the hell is the name of the company that Mr. Charles S. Bailey works for anyway ? I have a feeling poor Chuck here really pissed off some girl (or boy) and has cancelled his phone and email service is enrolling in the Boyfriend Relocation Program.

These three words "Email Beta Test". Sure you might be able to track emails being opened by the hits against your server for images and shit (if you've embedded a 1x1pixel gif to uniquely identify the source tag when it hits your server) - but would never be able to attempt to determine unique users and how many people they forwarded to. $245 bucks a person - woo-hoo - what a genius "customer attrition" program - in my day most blue chip companies didn't want to pay more than a buck a name to develop an in-house direct-marketing database - but these guys will pay $245 a lead. Hmmmm - a universe of 100,000 is decent to test market an email advertising campaign, say I get an 18% response rate - click-though, not closure (I know conservative - but I don't know what the offer even is) - so I would be paying out $24,500,000 for 18,000 unqualified leads. That's just $1,361 a lead. Shit for that fact and assuming I don't know jack about the person anyway, I should just pick 18,000 people at random out of the phone book and mail them certified checks for $1,361 and cut my losses before this project even launches. Crap - I didn't pay anything to "receive" this email and I can already prove to Microsoft and AOL that about 1000 morons have seen it - I'll cut ya deal - I'll forward you THEIR email addresses and full names for just $20.00 a name - I make $20K for sitting on my ass and making fun of them and think of all the postage that you'll save.

uh - I'm waiting.